Today, video is the centerpiece of any successful issue campaign. A well-crafted television spot or web video can powerfully tell a story, transport an audience, and energize supporters.   As many people have discovered, YouTube is becoming a serious medium that can be ignored only at one’s peril.

Let us help you design your next issue advocacy campaign using video, multi-media and interactive tools.  Now you can afford a national campaign that influence stakeholders, mobilizes citizens and rallies supporters. 

 Founded by Emmy-award winning producer Richard Pollock, Next Generation produces broadcast quality videos that move people as well as educate them.   In our campaigns it’s vital your audience connect to your values.  It’s essential they experience your passion.  Empowered with Next Generation multi-media, viewers “feel” your ideas as well as understand them.

This requires not only good clarity of vision and believability.  It demands a strategy that changes the debate.  We create media strategies that are transformative, that encourages people to see your world in a new way.  

In harnessing the Internet, Next Generation communicates with web communities and bloggers.  We seek to marshal powerful new constituencies to your side. We find environments where people are prepared to listen.

Now, generate two-way conversations.  Tell your story in evocative, compelling terms.  Move people.  Touch them.  Engage them. 

We’re committed to reinventing the world of issue advocacy.   We tell dramatic stories, produce compelling images and deliver online opportunities.   Issue advocacy will never be the same.