To produce video that’s informative – that takes skill.   To produce video that passionately moves people – now that’s art.  

At Next Generation we seek to embrace the art form.  To encourage audiences to “feel” an issue as well as understand it.    

For we’re not into selling sneakers, but into generating ideas.  Real ideas. To create a conversation.   About war and peace, injustice and fairness, poverty and prosperity.  About any idea of substance. 

We think we’ve taken on some of the most passionate ideas of our times.  

Look at our work.   For many, we’ve posted only excerpts, but we hope you’ll get a sense of our commitment to creativity, broadcast quality video and passion.

Genre: Dramatization
Video: “EMP”
Client: Center for Security Policy

Next Generation was asked to bring alive the threat of “EMP” -- Electronic Magnetic Pulse.  EMP is not a well understood concept and it was difficult to describe to the public.  Nevertheless it is a deadly tactic that can be used by terrorists who are intent on destabilizing an entire society. Next Gen used a theatrical enactment of the first few moments of an EMP attack as seen from inside missile control center. The tension-filled room brings to life the nature of the insidious weapon. The video was re-broadcast by network news shows. Blog advertising generated thousands of visitors to the client’s web site.  It was uploaded to video sharing sites such as YouTube.

www.centerforsecuritypolicy.org

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Genre: Education
Video: “Global Warming/Energy
Client: Competitive Enterprise Institute

What is carbon dioxide? This video, one of a two-part series, explains the origins of the natural emission and how it is vital to life itself. The two spots were broadcast in 14 U.S. markets on television and part of an online advertising campaign.

www.cei.org

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Genre: Live Television Broadcast
Video: Crisis in Darfur
Client: U.S. Holocaust Memorial Museum

Next Generation produced a live, interactive one-hour special on the crisis in Darfur. It was broadcast live from the U.S. Holocaust Memorial Museum in Washington, D.C. and seen on Internet 2. Viewers could ask questions and offer comments to a panel of four experts. This is the opening of that live program.

www.ushmm.org

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Genre: Investor Relations
Video: Invest in Africa
Client: Corporate Council on Africa

With more than 800 million consumers, growth rates of five percent per year and 20 stock exchanges, Africa is the best kept investment secret in the world. These videos portray private investment opportunities in one of the fast growing emerging market and why membership in the Corporate Council on Africa is vital. These are the opening of the five-minute videos.

www.africacncl.org

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